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Showing posts from June, 2018

How to Get Started with Search Engine Optimization (SEO)

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Optimizing your website for search engines is an ongoing process that starts with on-page optimization. Before search engines can discover your site, it has to be formatted properly for the crawling robots.  To start with a good foundation, make sure your website is built by a professional web design and development company that keeps SEO top-of-mind throughout the process.  Once you have a good foundation, you can implement these basic on-page SEO tactics:  1. Choose the keyword phrases you want optimized throughout your website.  Get keyword ideas by looking at your Google Analytics, asking your target audience, and using the  Google Keyword Planner . Try to choose long-tail and specific keyword phrases like “web design and development Iowa” or “how to optimize for SEO” rather than generic words like “SEO” or “design.”  2. Add customized metadata for each page, especially <title> and <description> tags. Include your targeted keyword phrases in these tags, but d

How To Promote a New Website

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If you're not sure where to begin when it comes to building links with other sites, here are 10 easy ways to get started: 1. Create a blog. Creating content on a consistent basis not only builds links internally (by linking out from your posts), but it also gives you the ability to build links naturally, because content is your greatest asset when attracting links. A blog is essential to many strategies outlined here, such as linking out. You absolutely need a blog in today's online environment to survive. 2. Internal linking. You have pages and posts on your website, so make the most of them. Internal links are huge for link building because you can control everything about them, from the location on the page to the anchor text. This is something that most people overlook--please do not! Make sure to steer your content in the direction of other posts or pages so you can link to them. Warning: Do not use exact-match anchor text in your site's navigation (site