How to Get Started with Search Engine Optimization (SEO)
Optimizing your website for search engines is an ongoing process that starts with on-page optimization. Before search engines can discover your site, it has to be formatted properly for the crawling robots. To start with a good foundation, make sure your website is built by a professional web design and development company that keeps SEO top-of-mind throughout the process. Once you have a good foundation, you can implement these basic on-page SEO tactics: 1. Choose the keyword phrases you want optimized throughout your website. Get keyword ideas by looking at your Google Analytics, asking your target audience, and using the Google Keyword Planner . Try to choose long-tail and specific keyword phrases like “web design and development Iowa” or “how to optimize for SEO” rather than generic words like “SEO” or “design.” 2. Add customized metadata for each page, especially <title> and <description> tags. Include your targeted keyword phrases in these tags, but d