How to Create Google My Business for Google Maps
Do you own a local business? Are you looking for a way to
generate more interest online? If so, Google has you covered.
Now’s the time to learn more about Google My Business,
including how to optimize this page for top of the line results.
While this tool has a lot to offer, its primary goal is to
provide the online world with basic details related to your business. This
includes but is not limited to:
·
Business hours
·
Phone number
·
Directions on Google Search and Maps
Isn’t this the Same as Other
Google Services?
Many people believe that Google My Business is the same as
Google Places for Business and Google+ Pages Dashboard. And guess what? They
are 100 percent right.
In short, Google has made changes to the way it supports local
businesses, including a shift to this new name and platform. Here’s what the
search engine giant has to
say about this:
If you previously used Google Places for Business or Google+
Pages Dashboard to manage your business information, your account has been
automatically upgraded to Google My Business.
Optimization is Key
When it comes to optimizing your Google My Business page, there
are a few things you can do to improve your position. Get started with the following:
1. Provide Accurate Business
Information
When was the last time you reviewed
your information? When people search for your business on Google, it’s
imperative that they are provided with accurate information, such as
your phone number, address, and website.
2. Be Unique
One of the best ways to optimize your
Google My Business page and stand out from the crowd is to be unique. There are
many ways of doing so, such as:
·
Sharing information on what makes your business the best in your
area.
·
Responding to reviews, both positive and negative (hopefully
these are few and far between).
·
Adding images of your storefront, interior, staff, and
products/services (when applicable).
It’s one thing to create a Google My Business page. It’s another
thing entirely to take the steps necessary to make it unique.
3. Create a 360-degree Virtual
Tour
This isn’t something you have to do, but once again, it will
allow your business to stand out. Through this feature, you can provide online
searchers with a 360-degree virtual tour of your business, ensuring that they
get an up close view before visiting in person.
Other Optimization Tips
While the above tips will put you on the right path to creating
and optimizing your Google My Business page, you don’t want to stop there. By
taking a few additional steps, it won’t be long before you find your page
outdoing your competition.
1. Double Check Your Category
This may not sound like a big deal, but listing the wrong
category for your business could work against you.
While most businesses find this simple, others need to take a
step back and think about the category that best describes their company. The
best thing you can do is be as accurate as possible.
2. Create a Killer Introduction
Details, details, and more details. The introduction section is
your chance to provided detailed information regarding your business. While you
don’t want to overdo it, this is a great place to sneak in a few keywords that
best describe your company.
Here are some tips for creating an introduction:
·
Use headings
·
Short paragraphs are best
·
Use bullet points to break up the text
3. Respond to Reviews
This is mentioned above, but it’s well worth touching on again.
The more people you serve the greater chance you have of receiving reviews.
While you hope that every review is positive, this won’t always
be the case. Even the best companies receive negative feedback form time to
time.
Make it a habit to read and respond to every review.
Conclusion
Did you know there are approximately
28 million small businesses in the United States? This is a large
number no matter how you look at it.
With so much competition, regardless of location or industry,
it’s important to do whatever it takes to position yourself for success. In
today’s day and age, this means focusing a lot of time, money, and resources on
your online presence.
Your Google My Business page has a lot to do with this. With the
right optimization strategy in place, you may soon find that this is one of the
best ways to reach your audience, grow your business, and prove your reputation
within your industry.
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For any Query You can also Contact us on our website Y5 Infotech and keep Checks our Blog Reguler Basis.
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